It was my 40th birthday a few weeks back, and to celebrate, whilst proving I am still not so old, we went to a local theme park, Pleasurewood Hills. A good time was had by all, and late last night my phone came alive with photos and comments that all those we went with were uploading. Which got me thinking.
What if the parks themselves had WiFi?
1. Well, firstly, in terms of brand exposure, people would be uploading their photos and tweets direct to the net. Less time delay means those with friends nearby or in the area already could pop along increasing walk-in business.
2. Dwell time. How long are people actually queuing for rides? Tracking the access points that a phone is connected to will show you the flow of people around the park. Which areas are busy, which less so to help with deployment of service staff.
3. Interaction. Get your customers to sign up with email address or twitter and you could interact automatically with guests. A tweet when they get near the big roller coaster, another when its lunch time and they get near a food outlet.
4. Its useful. Not everyone’s on the rides, so keep those people amused with online, interactive maps, videos of attractions, marketing news, special offers. Let them check weather forecasts, traffic information for the journey back.
5. Marketing. Collecting user information will let you know about repeat visitors, time between visits. Use that data to maybe send a special offer to previous customers who havent been back in a while. Send them information on new rides.
Those are just the ideas we came up with in 20 minutes this morning. Candengo are experts in all aspects of WiFi installation and can advise you every step of the way in utilising WiFi services. Give us a call, we’d love to hear from you.
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