- Increase room occupancy – A recent KPMG survey revealed that 75% of business travellers choose accommodation based on the availability of internet services.
- Increase number of business travellers – ensuring that the rooms are full at the busiest time of the week
- Qualify for AA rosette – the provision of telephone and IP services is a requirement for this certification
- Increase bar takings – WiFi provision encourages returning guests to stay, check their mail and have a drink.
- Hire out function rooms for meetings – local companies will be encouraged to use a convenient off site location with business facilities such as internet.
- Generate additional revenue from WiFi usage – the site will earn a significant revenue stream once usage is regular and new customer connections are encouraged.
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